Google Adwords, Microsoft adCenter and Yahoo Search Marketing
Pay per click advertising is one of the emerging models of search engine marketing. It represents an efficient, instant and invaluable method to promote your business. The ultimate goal of any PPC advertising is to generate qualified leads and increase sales. Pay per click advertising works through a bidding process, and ads appear prominently on the right side of the search engines and its network pages of search engines such as Google, MSN, and Yahoo. The cost structure of pay per click is action-driven. Each time a user clicks your ad, the PPC engine deducts the amount of your account on the basis of your bids on the keywords.
Pay per click advertising has got much more benefits than we could ever think of. Top PPC providers like Google and Yahoo state that PPC has got following positive points:
- It is immediate or very fast to implement
- It is measurable
- It is cost effective
- It is meant for businesses of all sizes
Process of the PPC campaign managementPPC campaign involves the keywords analysis¸ creating an ad, setting the bid prices, ongoing monitoring and editing to effectively market the business. This includes all of the following:
- Target Industry and region analysis
- Keywords research and analysis
- Set up your pay per click campaign
- Design the effective ad
- Set your initial keyword bids
- Regular Monitor campaign
- Eliminate non-performing keywords
- Add new relevant keywords/phrases
- maximize the ROI
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