Pay per Click (PPC) Campaign Management
Pay per click campaigns we conduct are used in two different ways within the internet marketing industry.
In the first manner, our marketing managers refer the PPC campaign in terms of budget allocated to a particular part of internet marketing. This might include advertising on several pay per click providers like Adwords and Yahoo.
In second method, it is a term that is used within the management of pay per click advertising. The term refers to the highest level of ad grouping. A single PPC campaign contains different ad groups and keywords. Along with it, one particular client has several different campaigns running with one PPC provider. Set up manner of a PPC campaign directly affects the company. Flexsin Technologies help clients to manage such typical campaigns and optimize in their returns.
PPC Campaign Management - Quality Issues
We only take those professionals who have qualified the Google Adwords professional exam and have an idea to manage client's PPC campaigns.
Well known PPC providers like Google and Yahoo now provide tracking systems that allow client to monitor the effectiveness of advertising expense. Google system does not even require a small logo or a text link to make client's website appear on final page. Flexsin has the technology to effectively implement and monitor these tracking systems.
Apart from using the tracking provided by PPC providers, we also use other tracking software that enables us to do a better analysis of PPC date and the visitors who arrived through search engine or e-mail newsletter. We generate analysis from such systems and make a concise monthly management report of client's website activity.
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