PPC Management of taylorbus.com

Client Brief TAYLORBUS.COM- Largest listing of school buses for sale. Search for complete Inventory of Buses by location, price and find our closest representative in Murray, Hammond, Houston, Knoxville, Atlanta, Labelle, Beaumont and Salt Lake City

Project Challenges We have to Generate maximum number of potential leads, being a service provider the requirement of campaign is Quality of visitors with maximum quantity of users. Client needs qualified leads maximum only from Houston USA. Keeping these challenges in concern we model PPC campaign for Taylorbus.Com. We developed PPC campaign with the goal \"Maximum Qualified Leads with Minimum Budget\".

The Endeavor We start campaign for TAYLORBUS.COM with Google Adwords By many folds times the conversion rate, We have done A/B testing on 4 landing pages. Google Results provide business to client and Expand its business by major PPC Networks. Best converting Landing Page: http://www.taylorbus.com/landing.php
The site receives a significant number of visitors

Initial Stage Campaign Status:

Campaign	Campaign Status	Impressions	Clicks	CTR	Avg CPC	Cost	Avg Position	Conversions (1-per-click)	Conv. Rate	Cost/Conv
Campaign 2	Active	38290	219	0.57%	0.79	172.34	5	1	0.46%	172.34
TaylorBus	Active	3280	151	4.60%	1.05	157.87	3.9	1	0.66%	157.87
TaylorBus_Finance	Active	1562	21	1.34%	1.1	23.01	1.9	0	0.00%	0
Totals and Overall Averages:		43132	391	0.91%	0.9	353.22	4.8	2	0.51%	176.61

After Optimization and Landing page Implementation Status:

Campaign	Campaign Status	Impressions	Clicks	CTR	Avg CPC	Cost	Avg Position	Conversions (1-per-click)	Conv. Rate	Cost/Conv
Campaign 2	Active	13316	217	1.63%	1.9	412.1	2.6	6	2.76%	68.68
TaylorBus	Active	1518	125	8.23%	1.31	163.73	1.4	2	1.60%	81.87
TaylorBus_Finance	Active	2318	23	0.99%	1.17	26.86	1.7	1	4.35%	26.86
Totals and Overall Averages:		17152	365	2.13%	1.65	602.69	2.4	9	2.47%	66.97